Even experienced chefs need traceability to help to avoid seafood fraud

What: Maryland crab….or is it?

Where: Crab purchased at the DC fish market was supposed to be Chesapeake blue crab from Maryland, but it was eventually ID’ed as Indonesian with the help of the consumer’s scientist friend.

How: Deceptive labeling that fooled even a seafood expert. Upon closer examination, the fine print clarified that it was IMPORTED by a Maryland company, but was not in fact Maryland crab.

The story: Barton Seaver is a National Geographic fellow and a chef with a passion for sustainable seafood. He not only cooks seafood really really well, he’s an advocate for sustainable fisheries and healthy coastal communities that provide us awesome things to eat. In short, he knows his fish.

And yet, as he blogged yesterday over at National Geographic, even renowned seafood chefs shopping for seafood at their local fish markets need clear and descriptive labels to avoid seafood fraud. It took the help of a crab scientist in Maryland to point out a small detail that proved this crab to be something other than the chef expected. Read the full story at National Geographic.

The solution: A system that protects seafood consumers and US fishermen who are working to create sustainable domestic fisheries by letting us know what, exactly, we’re buying and eating. #traceability

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